Paid Media · 1 min read
Build a paid media test you can actually read.
Keep each round focused on one decision about audience, message or offer.
Name the choice the test should help you make. If the aim is to compare creative hooks, hold audience and landing page stable so the results have a clear interpretation.
Write down the primary conversion and the minimum evidence you need. Pair an early signal, such as a qualified click, with the action that matters further down the funnel.
