Agency & Marketing · 1 min read
How to write a brief your agency can use.
Include the change you want, the constraints you have and the decision you need to make.
Give a short description of your offer, who buys it and what has changed. Add recent examples that show the current experience instead of relying on adjectives to describe it.
Name the required deliverables, deadline and approval owner. Distinguish decisions the agency can make from constraints it needs to work within.
